In the world of entrepreneurship, there are certain experiences that completely shift your perspective—moments that not only test you but redefine how you approach business forever.

For me, September 2017 was one of those moments.

I want to share with you the full story of what happened that day, how it changed my outlook on income, and why I believe multiple streams of income are not just “nice to have”… they’re absolutely essential.

The Celebration That Turned Into Crisis

I remember the night clearly. I was out with my mastermind group—a few close friends and fellow entrepreneurs who had been on the journey with me from the beginning.

At that point, we had just hit some major milestones:

• We’d quit our full-time jobs.

• Leased our very first warehouse.

• Hired our first staff members.

• We were consistently doing £3,000–£4,000 in sales per day on Amazon—about £100,000 per month.

After years of hustle, it finally felt like things were working.

Then my phone buzzed.

"Your Amazon selling privileges have been suspended, effective immediately."

I read the message. Then read it again. My heart sank.

In that split second, we went from making thousands per day to zero. Overnight.

From £100K to £0 – The Wake-Up Call I Didn’t See Coming

Everything we had built—the warehouse, our stock, our team, our salaries—was tied to one single platform: Amazon.

That message from Amazon was like pulling the rug out from under us. No warning, no time to prepare. Just like that, our only source of income vanished.

Thankfully, we worked hard to resolve the issue and eventually got reinstated. But the damage was done—not financially, but mentally. It was a turning point that taught me the most important business lesson I’ve ever learned:

Never build your entire life or business on a single point of failure.

Why Multiple Streams of Income Matter

In the aftermath of that experience, I began to think differently.

Instead of just thinking “how can I grow this business?”, I started asking:

• What if this happens again?

• What if another platform changes its rules overnight?

• How can I protect my team, my family, and my vision from future shocks?

That’s when I started working on creating multiple, connected, and complementary income streams.

Let me break down why this is critical:

1. Platform Risk is Real

If your entire business is tied to one platform—Amazon, Shopify, YouTube, Instagram, Etsy—you are at their mercy. Any algorithm change, suspension, or policy update can wipe out everything.

2. Seasons in Business Change

Markets shift. Consumer behaviour evolves. What works today might not work next year. Multiple income streams allow you to ride the waves instead of drowning in them.

3. Peace of Mind = Power

When you know that one income stream going down won’t collapse your entire business, you gain freedom and mental clarity. You can make better decisions, take smarter risks, and lead more effectively.

How I Started Building Other Income Streams

So what did I do?

I took inventory of everything we had—not just our products, but also our assets, skills, and experiences. Then I asked:

"How can I serve more people using what we already have?"

✅ Hosting Events in the Warehouse

We had a space. Why not use it to bring people together? That’s how our in-person events started. Today, events like the Systemised Summit are a core part of our business.

✅ Creating Information-Based Products

Over the years, we’d built powerful systems, SOPs, and strategies for scaling. I started packaging those into guides, programs, and resources for other business owners.

✅ Affiliate Marketing

There were tools and services we were already using daily—tools we loved. So we began recommending them and earning affiliate commissions, turning expenses into income.

✅ Building a Personal Brand

I began sharing our journey online—on YouTube, on our blog, and through social media. This opened new doors: coaching opportunities, speaking gigs, partnerships, and more.

Avoid the Trap: Focus vs. Diversification

Now, I want to be real with you.

There’s a fine balance between diversification and distraction.

One of the best pieces of advice I ever got was:

“Become a finisher. Don’t leave half-built bridges.”

You can’t chase 10 different income streams at once. That’s how people stay stuck—constantly starting but never scaling.

Instead, ask yourself:

• What are you already doing right now that you could build around?

• What complements your existing business model?

• Where can you add value without starting from scratch?

That’s the difference between scattered hustle and strategic growth.

Where You Can Start Today

If you're reading this and wondering how to apply it to your own life or business, here are a few simple places to begin:

🔹 Look at Your Existing Business

Can you:

• Add a digital product?

• Launch a mini-course?

• Recommend tools through affiliate links?

• Host a local or virtual event?

🔹 Build a Personal Brand

Document your journey. Share your wins and lessons. People buy from people—and your story could be exactly what someone else needs.

🔹 Get Inspired by Vertical Integration

Think about what you outsourcing now and turn into a profit center.

The Ultimate Goal: Become Unshakeable

It’s not just about earning more money.

It’s about becoming unshakeable.

It’s about protecting your future, your family, your team, and your purpose from the uncertainties of life and business. Because let’s face it—setbacks will happen. Markets will shift. Platforms will change.

But when you’ve laid strong foundations across multiple income streams, you’ll be able to stand tall no matter what comes your way.

And as the saying goes:

“Dig your well before you’re thirsty.”

Start now. Before you need it. That way, when you do face a challenge, you’ve already built the safety net.

Final Thoughts

The journey to building multiple income streams doesn’t happen overnight. But it starts with awareness, then intention, and finally, execution.

Ask yourself:

• Where can I add a new layer to what I already do?

• How can I serve more people in more ways?

• What skills, assets, or tools do I already have that others could benefit from?

Start there. Build smart. Build strong. Build unshakeable.

If you found this post valuable, feel free to explore the Unshakeable Business Challenge —it’s designed to help you create a secure, systemised, and scalable business that can thrive through any season.