In business, we're constantly faced with two choices: accept the rising costs that come with growth—or innovate and turn those costs into opportunities. That’s exactly what we set out to do when we launched our brand new cleaning service. In this post, I want to take you behind the scenes and share the full story:

• Why we launched this service

• How we brought it to life

• The results we’ve seen so far

If you're a business owner thinking about expanding your income streams, building a stronger ecosystem around your existing operations, or just looking for inspiration to take bold action—this is for you.

💡 Why Did We Launch a Cleaning Service?

Every business has its running costs—contractors, tools, agencies, services—and over time, those costs only go one way: up. One of those expenses for us was cleaning, and although we had a great experience in the early days, things started to become inconsistent. The cleaner might arrive late—or not at all. Sometimes it would take one hour, other times three. Prices increased. Quality varied. Sound familiar?

So I started asking myself:

“What if we could turn this expense into a break-even—or better yet—a profitable business in its own right?”

And that was it. That simple mindset shift became the foundation of something much bigger.

🛠️ How Did We Build It?

We spent 3–6 months in planning mode. No rushing. We asked ourselves: What do we want from a cleaning service? What frustrated us as customers? What would we do differently? But we didn’t stop there—we also spoke to cleaners to understand their side of the story.

The insights were gold. We learned:

• Cleaners work incredibly hard but are often undervalued.

• Standards and quality varied massively between providers.

• There was no systemisation, branding, or consistency.

So we flipped the script.

We dropped the word "cleaners" and embraced the term Systemise Housekeepers. Why? Because we wanted to elevate the industry. Think about a 5-star hotel experience or first-class travel. That same level of care, pride, and hospitality can absolutely be brought into homes and businesses—and that’s exactly what we set out to do.

We built:

• Training systems & quality booklets to standardise excellence.

• Brand identity to unify the team with purpose.

• Signature touches (like stylish hoover patterns in rugs!) to make clients feel the wow factor.

Everything was rooted in professionalism, passion, and pride—from uniforms to Trustpilot reviews.

🚀 What’s Been the Result?

Honestly? It’s been incredible.

• Our team has been outstanding—dedicated, passionate, and mission-driven.

• Our systems are working—bringing consistency and delight to every home and business we serve.

• Our clients are raving—sharing Trustpilot reviews, giving us referrals, and loving the premium touches.

• Our business now has a growing, profitable arm that came from what was once just an overhead.

We’ve even introduced carpet add-ons and started expanding our offerings based on client feedback. This has opened up a world of new opportunities—and the best part? We’re only just getting started.

🔄 What You Can Learn from This

If you’re running your own business, start looking at your expenses through the lens of opportunity:

• Can this be systemised?

• Can this become its own service?

• Can this serve others beyond just me?

It might feel left-field at first—like, “You’ve gone from logistics to cleaning?”—but when your mission and mindset are strong, innovation thrives.

We’ve still got a long way to go, but this experience has already proven how powerful it can be to stay open-minded, systemise everything, and always seek the win-win.

Whether you’re scaling your current business or thinking about your next big move—there’s always room to innovate, systemise, and grow.